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Knowledge transfer (KT) professional: KT game
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Livestock Gentec conducts knowledge transfer among 4H clubs, encouraging the next generation of beef producers to learn about and adopt genomics technologies. It needed a targeted educational tool for 11-14 year olds.


Develop an interactive game in which teams of students can apply what they learned about livestock genomics in a classroom setting.

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  • Applied learning-by-doing, interactiveness, fun theory, “stickiness,” friendly competition to design a game based on Snakes and Ladders and Trivial Pursuit, with full instructions and Q&As.
  • Pilot-tested the game to ensure it played out in the allotted time.
  • Researched Q&As on livestock genomics and adapted them to age-appropriate language.
  • Sourced an affordable, medium-weight vinyl that rolls up and withstands traffic.
  • The game was so popular that the mat had to be replaced after a few weeks of hard use.
  • Comment from Gentec’s Director of Industry Relations: “It’s great for kids to have interactive tools to learn about new technologies in raising cattle. Teaching them about DNA and genomics in a fun way helps the information stick.